BLUE MERMAID 2.0: A NEW MERMAID IN TOWN

THE PORT'S MOUTH
BROUGHT TO YOU BY THE PORT INN | PORTSMOUTH, NH, USA
A Mermaid Twist: behind the scenes of the new Kittery location

1

MORE VEGETARIAN, VEGAN, AND GLUTEN FREE OPTIONS

Though our menu has traditionally had a strong vegetarian selection, the team is taking aim at creating healthy, environmentally friendly, and sustainable dishes – adding fewer animal-based proteins and more plant-based proteins.

2

A "MERMAID TWIST"

Special something that gives each dish the unique character of Blue Mermaid. It could be a bold pop of flavor, a fruit salsa, or the presence of unexpected or unfamiliar ingredients in a dish. Our food doesn't fit into the category of traditional American, nor ethnic cuisines.

3

A SCIENTIFIC, DATA-DRIVEN MENU APPROACH

Our approach is simple: the top 20% best-sellers from the previous menu will make it to the new menu; the rest of the menu will be comprised of new recipes (see item #5 for the criteria to make the cut). For round one, guava braised short ribs, saddle bags, and lobster quesadillas have all made the cut!

Scott, Karen & Todd Mott (of Tributary Brewing Company fame) say hello to the first keg at the Blue Mermaid Island Grill in Kittery

4

A FOCUS ON BEER PAIRING

There are a couple reasons why our new location makes this an ideal next step. The first being, of course, that they are directly next door to and have developed a partnership with Tributary Brewing Company. The second is that their new Maine address gives us access to a tribe of exclusive Maine craft brews only distributed within the state lines. This focus will extend beyond the taps – pretzels and pub cheese dip made with Tributary beer and horseradish cheddar have already graced the food truck menu. 

5

AN IMAGINATIVE, REFINED AND PERFECTED SET OF NEW RECIPES

For a recipe to pass in the test kitchen and make it onto the new menu, the dish must meet at least one of three criteria that bring it “above and beyond” what you could find elsewhere. The dish must either a) develop deeper levels of a flavor profile; b) utilize a unique and unconventional ingredient that complements the dish; or c) deliver an “unbelievable” presentation, reminiscent of the layered Korean BBQ that was served in an upside-down takeout box.

6

PLENTY OF PARKING AND FUN EVENTS EVERY NIGHT!

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FROM THE PRESS

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SEACOAST ONLINE | THE PORTSMOUTH HERALD
By John Doyle jdoyle@seacoastonline.com
Posted Sep 11, 2017 at 5:38 PM

BLUE MERMAID GETTING READY TO OPEN IN KITTERY

PORTSMOUTH -- The Blue Mermaid Island Grill, which closed its doors in downtown Portsmouth last June after 23 years, aims to re-open in Kittery on Nov. 27 at 10 Shapleigh Road.

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